In this post that i found it relates to how companies and people should handle themselves professionally in the world of social media. Cold stone ice cream let go of an employee who made a “racial slur” about President Obama, the company choose to let this you lady go due to the fact that they did not agree with her comment she made. It did not follow the companies views and they didn’t want to have an employee who had opinions publicized negatively in this aspect.
Having an employee who does not hold themselves in a professional manner in the social media world can have this happen to them due to the fact that even after they leave what could be a full time job or even a part time job, they are still representing that company. Now a days we are able to include in our facebook or twitter profiles where we work, and that means that anyone can see it and based on certain comments especially about the President will bring negative attention that no company or business wants.